
What's a LOL Goal™?
Ever had a goal that's so exciting and scary it makes you laugh of loud?
That's a LOL goal™ - a goal that's so audacious it makes you think: "God, I'd love to do that... but there's no way... am I even allowed to want that?"
One of mine was to become a Hollywood screenwriter. At the time, I was an unemployed graduate in Hartlepool.
Later, it was shifting from being an anxious presenter to doing stand up comedy for a year.
Your LOL goal might be something totally different:
- Taking a sabbatical to write that book
- Changing careers or launching your own business
- Finally stopping the burnout cycle
- Leading with more purpose, impact and courage
Whatever it is, you feel it when you name it. There's a buzz. A shift. A spark.
That's what I help people find - and act on.
Hello, I'm Andrew, creator of LOL Goals™. Thanks for dropping by.
Why choose a LOL goal?
Most of us hit a point in midlife where things might look fine on the outside - but inside there's a quiet craving for something more. That's where a LOL Goal™ comes in. It's not just a dream - it's a dare: a bold, playful, outrageous idea that says, "Why not you?"
The power of a LOL goal isn't just in achieving it - although that's often a delightful surprise. It's in what the goal demands of you: clarity, courage, creativity, and a willingness to rewrite the stories you've been telling yourself. These goals break through overthinking and perfectionism. They're designed to spark momentum and unlock the parts of you that conventional goals leave untouched. DULL goals maintain the status quo; LOL goals shift your identity.
If you're a leader, founder, creative or professional who's feeling stuck or playing it safe, a LOL Goal™ might be exactly what you need. It's a powerful invitation to stop settling and start creating a version of your life that feels impossible, exciting and deeply you.
Ready to discover your LOL goal?
The first step is easy. Simply use the calendar to book a free 30-minute chat. We'll explore where you're at, what's getting in the way, and whether we're a good fit.
If we are, you'll be invited to a 60-minute Spark session - a focused coaching experience to help you:
- Identify your LOL Goal™
- Build a bold, simple plan
- Take the first step (with less fear, and more flow)
Don't overthink it. Start discovering your LOL goal today.
My coaching credentials
I'm a highly experienced leadership & personal coach, speaker and author of The Overthinker's Guide to Life.
Over the past seven years, I've coached clients in senior roles in organisations such as GE Healthcare, John Lewis, HSBC, Viatris, Roche, as well as a range of creative, insight and design agencies.
Before becoming a coach, I had a wide-ranging career. This included scriptwriting in Hollywood and stand up comedy, as well as many years as an advertising copywriter and creative leader.
For me, coaching isn't a game of coach and client. It's about two or more people having an honest conversation. A collaboration of equals. As a thinking partner, my main strength is to help you see beyond the blinkers of your own mind. From this new perspective, you have the chance to connect with your heart's desires, create a goal that lights you up and make it a reality in your life.
Qualifications include: MSc Psychology (Distinction), PG Certificate in Business and Personal Coaching, BSc Health Studies, plus membership of the International Coaching Federation.
Coaching is about shifts. Here are some you can expect in our work together.
Coaching testimonials
Antony Mason
Technical Operations Leader at GE Healthcare
"In a year of massive change for me personally and the business as a whole, coaching with Andrew helped keep me sane.
He supported me, challenged my mindset, and helped me develop clear insight into what I should and could be doing."
Kenny Fox
Research Director at
davies & mckerr
"I started working with Andrew when the self-critical voice in my head suddenly found a megaphone.
Andrew made me realise that these thoughts were just that, thoughts, and gave me the tools to understand them. I'm without doubt more confident in my job and life, which I put down to working with Andrew."Emily Larkin
Head of Employer Brand
at the BBC
"I've worked with Andrew previously as a writer and more recently as a coach. He's provided invaluable support to my overthinking mind, as I navigated a recent career transition and landed in a new role.
I always leave the sessions with a renewed sense of calm and connection to my instincts. I would recommend to anyone who could benefit from a regular break from a busy head, in a relaxed, grounded, and entirely non-judgemental space."
Chloe Fowler
Founder at The Nest Research
"I started working with Andrew as I made the decision to step down from owning a successful research agency and go it alone.
My sessions were so helpful. Andrew shifted his style to suit my needs – from coach, to mentor, to creative collaborator, to cheerleader, to kind critic. I've gone from being clueless to having a brand, a vision, a website, a strategy. Ultimately, he's helped with the thing I needed to discover the most – my story."
Sanjay Mitra
Corporate Partnerships Manager
at Speech and Language UK
"I can wholeheartedly say that I feel much better equipped to meet my work challenges, and more confident in meetings and presentations. I am now finding ways to bring more of my authentic voice to the table."
Tom Anderson
Managing Partner at davies & mckerr
"After a successful, but frantic few years, and facing a major moment in my career, I got in touch with Andrew with the aim of trying to avoid burning out.
Our conversations together were far more wide ranging. Andrew helped me reframe the way I viewed work, allowing me to identify what is actually important and re-find my excitement for the work I do."
©LOL Goals, 2025